creative/art direction + design + illustration
“From the initial stages of a project’s conceptualization, through to its successful launch, when Carrie is at the helm, you can rest assured you’re in the most capable hands.”
- Leith Johnson, VP, Experience Design & Brand Strategy, Zizzo Group
I’m Carrie, a freelance creative/art director, designer, and illustrator with extensive experience in branding, website design, and illustration. After spending over two decades immersed in the fast-paced world of design agencies, I found myself ready to begin a new chapter as a freelance creative professional.
I've had the privilege of working with a diverse range of clients and companies, which has given me a unique perspective on design and customer experience. Naturally curious, I continually learn new techniques and skills to become a more well-rounded creative. I blend strategy, an open mind, and a healthy dose of playful creativity into every project. I'm passionate about crafting meaningful experiences that align with my clients’ brands and visions.
Transitioning to freelance wasn’t just about greater autonomy and creative freedom—it was a deliberate choice to leverage my experience and expertise to provide even greater value to my clients. By working closely with them, I ensure seamless communication, streamlined workflows, and personalized creative solutions that elevate brands and exceed expectations. Clients appreciate that I am easy to work with and that I always deliver high-caliber creative.
I aim to bring positive energy through my work, my art, and my everyday interactions with those around me.
Together, let’s bring your vision to life with passion and purpose.
services
I enjoy working with teams, individuals, agencies, or companies and I am happy to step in any part of the process that you need.
creative strategy
art direction
concept development
project strategy
creative direction
branding + design
logo + brand design system
collateral design
graphic design + production
marketing campaigns
brochure design
animation
magazines & publications
presentation design
infographics
photo editing
storyboards
website design
UX Design
UI Design
lead generation
Squarespace
Wordpress
illustration
surface design
pattern design
watercolor
digital art
brand illustration
art licensing
map illustration
Iconography
process
we talk
we meet
we agree
we schedule
we create
we launch
i believe
At the heart of everything I do is the belief that creative has the power to transform. I believe in the importance of crafting meaningful experiences and building authentic connections to elevate brands and inspire audiences. With dedication, integrity and a passion for excellence, I strive to make a lasting impact, one project at a time.
core values
Creativity: Creativity is the driving force behind every project, emphasizing innovative solutions and original ideas based on each client’s brand and audience.
Quality: I prioritize delivering high-quality work, ensuring attention to detail and excellence in every aspect.
Collaboration: I value collaborative partnerships, fostering open communication and teamwork to achieve shared goals.
Adaptability: I embrace change, stay flexible to meet evolving client needs and industry change. Curious by nature, I’m always learning new skills and techniques.
Integrity: I conduct business ethically, with honesty and transparency with all clients and partners.
kind words
“You are so easy to work with and so good at what you do! You are a life-saver, Carrie!”
-
“We’ve LOVED working with you. Thank you so much for your time and talents, this has been wonderful!!“
-
“Thank you so much, Carrie. I’m lucky to be working with you!”